We managed the email marketing strategies for Virtual Latinos, overseeing all aspects of their email communications. We were responsible for creating, refining, and running targeted email campaigns and sequences across two key segments: US business owners looking to hire talent from overseas, and LATAM professionals seeking opportunities in US companies.

We took a strategic approach to analyzing campaign performance, implementing A/B tests to optimize results continuously. Collaborating closely with design and engagement teams, we ensured emails were visually appealing and conveyed the right message. Our approach balanced automation with personalized content, delivering messages that genuinely connected with each audience segment.

We also worked alongside multiple stakeholders to ensure alignment, clarity, and consistency in all communications.