As the email marketing manager at Virtual Latinos, I handle all email communications. I’m in charge of creating, refining, and running email campaigns and sequences. We focus on two big segments: on one side, business owners from the US trying to hire talent from overseas, and on the other side, LATAM talent trying to land roles in US companies.
I have a strategic approach to analyzing how the emails are performing, as well as creating A/B tests to iterate and improve our results.
I work closely with the design and engagement teams to make sure our emails look great and have the right message. I try to find the sweet spot between automation and personalized emails so we don’t just send generic content, but something that really connects with our audience.
I collaborate with several stakeholders to make sure all messages are aligned and convey clear communication to all our segments.
Results Recap
- Oversaw email system transition into hubspot
- Revamped 8 different nurturing sequences
- Took open rates to 45% and CTR to 3%
- Email became the top third channel generating sqls
- Created more than 200 opportunities
- Delivered up to 40 emails in holiday season for different segments
- Implemented A/B testing system
- Took over internal newsletter and took the Open rate to 80% and CTR to 20%
- Had over 7,000 conversations
- Increased website chat engagement by 300%
Final Thought
Virtual Latinos is a fast paced company where I have the opportunity to juggle multiple campaigns, stake holders and timelines. Improving my experience managing different projects /clients.
