At V School, I collaborated as an email marketing strategist and content creator.
The company targeted professionals who didn’t have access to STEM education opportunities and wanted to make a career change into tech.
My responsibilities were to create content that would answer our audience’s questions about why V School was the best option compared to the vast number of similar bootcamps.
I worked under the senior editor and the marketing director to craft content that would appeal to audiences interested in technology, events, career change, and opportunities in web design, UX/UI, and cybersecurity.
Results Recap
- I collaborated with key stake holders in the start-up ecosystem in the U.S.
- I created content to attract underrepresented communities and Veterans
- I wrote for U.S. Senator supporting tech events
- Email became the top second channel generating sales applications
- Used AI tools to improve efficiency (before ChatGPT existed)
Final Thought
V School gave me the opportunity to collaborate with great professionals in an entirely new environment. Writing for veterans and underrepresented communities was both unfamiliar and surprisingly familiar at the same time. I applied my experience in understanding audiences to create compelling content that truly resonated.
